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INSPIRED BY CATALOGS IN THE '80s

Advertising in New York ~ the only place I wanted to be after graduating, the AE track at Young and Rubicam was my beginning. I loved the excitement of a big agency & the creative teams which inspired me to jump to the other side. Classes and a portfolio later, I entered the catalog world. Taking the strategic business side and melding it with creative has driven my approach ever since.

LOVE WHAT I DO

Pagination, bring it on. Nothing like the excitement of a new season, new catalog, ~ when things start falling into place from the initial design ~ finding the specific location/background/prop that can be used across multi channels ~ the photo shoot where the team comes together to bring it live ~ editing to find the perfect image either for web, email or catalog and finally putting it all together.

I relish the seasonal changes ~ new fabrics, textures, products ~ utilizing the layouts that work or creating a concept for a new line and making it all work on the web or in print. That’s fun.

TRAVEL

I love being on the road ~ domestic or international ~ whether it's down the street or far away. The craft of making the product feel at home no matter the location is second nature to me. Tons of experience helps, too.

100% REFFERAL RATE

My jobs have all come from referrals. I like that.

Enjoy CLIENTSCONTACT 805.637.9306